CURRENTLY IN MOSCOW, RUSSIA
Elena Jung
PRODUCT DESIGNER • 5 YEARS
Product designer with 5 years of experience spotting the right problems before solving them. I use research and product thinking to decide what’s worth fixing — lately in B2C fintech.
CURRENTLY IN MOSCOW, RUSSIA/ TOOLBOX
Designing the VTB NPF client personal account
Conducted a product redesign for an audience of 11 million clients, which helped increase the total amount of contributions.
Improving Usability for a National Payment System
As an external UX strategist, I led the transformation of a B2B card issuance platform. As a result, first-time user errors dropped, and the product became scalable without requiring manual onboarding.
Alpha Bank AI Assistant
Developed a new concept for the AI assistant Alfa 2.0, defining the interaction model and personalization logic
WASD Onboarding Redesign
Designed a user activation system that transformed onboarding into a growth mechanism, helping to reduce early-stage churn
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